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Approaches To Logo Design
70 Logos Later...
One of our Biz-Logo.com clients became discouraged after we had sent him in the region of 70 concept designs for his electronics company and we still were no closer to hitting the mark. He asked me...
"I am hoping that I will see something that really jumps out at me. Am I taking the wrong approach?"
Here's my answer:Hi StevenIt's not necessarily the wrong approach. It's all subjective. In my opinion, the best way to make any business decision is to put yourself in the shoes of your typical customer. This obviously applies to logo design as well.
Find Common Denominators
A good way to do this is to find common denominators in the logos of successful businesses in your industry. It's not always immediately apparent, but there will be some kind of look and/or feel that they share. I'm not talking about only electronics distributors, but any business (like Sony, Samsung) that targets the same market.Once you have that, it's up to the design firm to find a balance between conforming to the "industry look" and creating an image that is still unique enough to enable you to rise above the noise. That's the ideal.
Or Steer Your Designer
I think that waiting for a logo to "jump out" at you isn't that bad an approach either, but you'd have to steer the designer in the right direction. We are working on a logo for an airline at the moment and the contact for the airline did a good job at sending us enough feedback to allow the designer to build up an idea of where they wanted to go. It looks like we are going to wrap it up in 4 or 5 drafts - under 2 weeks.
Something you could consider is looking over the designs we've sent you thus far and make a short list of logos (or logo elements) that you liked. This is not about taking one of those and making variations of it, but about getting the designer to start working towards the point where something jumps out.
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